Real brands. Real growth.
Two recent engagements that show how we approach Amazon growth: detailed enough to be useful, anonymized to respect our clients' confidentiality.
Premium kitchenware brand
Client name withheld under NDA
+87%
Revenue (6 mo)
32% → 16%
ACoS reduction
+51%
Conversion rate
22% → 13%
TACoS
The challenge
The brand had been stuck at roughly $150K per month for over a year. The product line was strong, the reviews were healthy, and category demand was growing, but every quarter looked like the last. PPC was draining margin without producing growth, organic visibility on the brand's primary keywords had plateaued, and the listings were technically functional but optimized for a smaller, earlier version of the business. A+ content was generic, the brand store was outdated, and bid management was effectively on autopilot.
Our approach
- Full account audit covering listing health, PPC architecture, competitive landscape, and category trend data.
- Listing overhaul across the top 12 ASINs: titles, bullets, descriptions, and backend search terms rewritten with current ranking data.
- New A+ content modules and a redesigned brand store focused on cross-sell and category storytelling.
- Complete PPC restructure with a new campaign architecture across Sponsored Products, Sponsored Brands, and Sponsored Display, with tight ACoS controls per campaign type.
- Weekly creative testing on main images, A+ modules, and Sponsored Brands ads.
What changed
Within the first 60 days, ACoS dropped from 32% to 24% while ad sales held steady. By month four, organic rank for the brand's primary keyword had moved from page 3 to page 1, and monthly revenue had crossed $230K. At the end of the 6-month engagement, monthly revenue had nearly doubled to $281K, ACoS had settled at 16%, and TACoS was down to 13%. The brand has continued growing month-over-month since the engagement ended.
“Our brand had been stuck in the same monthly revenue band for over a year. Within six months of working with Maester, we had nearly doubled. They actually showed us where we were losing money and fixed it.”
Founder, Home & Kitchen brand (name withheld under NDA)
Supplement brand PPC overhaul
Client name withheld under NDA
+142%
Ad sales (4 mo)
41% → 19%
ACoS reduction
+63%
Net revenue
230+
New converting keywords
The challenge
The brand had a clean product line and decent organic sales, but every attempt to scale ad spend pushed ACoS into the 40s and ate margin. Sponsored Products was the only active ad type. There were no Sponsored Brands campaigns, no Sponsored Display, and keyword coverage was limited to the obvious head terms. The team wanted to grow but was effectively capped by their own ad infrastructure.
Our approach
- Tore down the existing campaign structure and rebuilt it with separated branded, generic, and competitor campaigns.
- Aggressive keyword harvesting using search-term reports across 8 weeks. Discovered 230+ new converting search terms.
- Full negative-keyword overhaul across the account to cut wasted spend.
- Launched Sponsored Brands video and Sponsored Display campaigns for the first time. Sponsored Brands video CVR settled at 21%.
- Layered AI bid management with weekly senior review to avoid the typical automation-drift problem.
What changed
ACoS dropped sharply within the first month as wasted spend was cut. By month two the brand was running double the previous ad budget at lower ACoS. By the end of month four, ad-attributed sales were up 142%, ACoS had settled at 19%, and net revenue was up 63%. The brand has since scaled ad spend a further 40% without ACoS creep.
“We were terrified of scaling our ad spend because ACoS would balloon. Maester restructured everything and our ACoS dropped while we doubled our ad budget. Same brand, completely different trajectory.”
Marketing Director, Supplement brand (name withheld under NDA)
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